A growing Illinois-based healthcare provider, Kirby needed a strong voice to convey compassion, clarity and a focus on community. I created a series of brochures, newsletters and multi-channel campaigns to communicate with stakeholders, including patients, employees, volunteers and neighbors.
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A range of brochures introduce patients to programs and services while maintaining a compassionate tone of voice.
Part of a series highlighting various service lines, this piece emphasizes urgent action and preventive care through facts.
Tabbed inserts are collated into a packet for new patients. Each insert includes important information explained simply and clearly for quick reference.
This senior-specific direct mail newsletter promotes relevant service lines while positioning the client as a go-to healthcare resource in the community.