A $3.5 billion credit union based in San Francisco and the North Bay area, Redwood is all about the love. I brought fresh perspective to their already-strong branding in a series of cross-sell direct mail pieces for new members, online storytelling for social media, and new campaign concepts for the holidays.
This is a series of concepts for three different products, created for timely roll out during the holiday season.
The focus of this piece is on the social mission of the product to benefit recipients' local communities.
A postcard that's straight to the point - highlighting convenience offerings to potential members.
Branded first-time homebuyer's guide with tools and resources to assist potential buyers while subtly promoting the credit union.