LendingTree
I write every day. From long-form advertorials and blogposts to pithy emails and display ads, from funny and topical video scripts to practical and UX-driven app content. I write for huge audiences, high stakes, big budgets and bigger expectations. And after all these years, I still love it.
UW Credit Union
As the digital content strategist, I was a copy machine, turning out beautiful words that resonated, inspired action and brought clarity. I layered analytics and campaign findings into my work to make sure we delivered the right message to the right person at the right time.
Kirby Medical Center
A community healthcare provider, Kirby needed a strong voice to convey compassion and community focus to its multitude of stakeholders. I delivered clear, concise and on-brand healthcare marketing content across multiple channels.
Redwood Credit Union
I partnered with this Bay-Area financial’s in-house marketing team to bring fresh perspective and consistent brand voice in a series of cross-sell direct mail pieces for new members, online storytelling for social media, and new campaign concepts for the holidays.
Redbridge College
As the key marketing liaison for our agency’s contract with this London college, I oversaw content and design of all marketing materials, including printed prospectuses and a brand-new website and online application process. Applications increased by a third during my tenure.
