LendingTree
I write every day. From long-form advertorials and blogposts to pithy emails and display ads, from funny and topical video scripts to practical and UX-driven app content. I write for huge audiences, high stakes, big budgets and bigger expectations. And after all these years, I still love it.
UW Credit Union
As the digital content strategist, I was a copy machine, turning out beautiful words that resonated, inspired action and brought clarity. I layered analytics and campaign findings into my work to make sure we delivered the right message to the right person at the right time.
Kirby Medical Center
A community healthcare provider, Kirby needed a strong voice to convey compassion and community focus to its multitude of stakeholders. I delivered clear, concise and on-brand healthcare marketing content across multiple channels.
Redwood Credit Union
I partnered with this Bay-Area financial’s in-house marketing team to bring fresh perspective and consistent brand voice in a series of cross-sell direct mail pieces for new members, online storytelling for social media, and new campaign concepts for the holidays.