LendingTree
I create copy for all the channels (consumer web, app, form flows, etc.) to make every user journey more intentional and successful. That includes tooltips that reassure, CTA buttons that set expectations, and microcopy that makes it all more fun.
UW Credit Union
As the in-house digital content strategist, I supported the health and growth of our website and app content, managing CMS functions, updating and creating new pages and layouts, monitoring performance and optimizing content.
Lumbee Guaranty Bank
When one of the only Native-owned financial institutions in the country needed a new website, I not only wrote every page, I advised management on best practice for layout and navigation. The end result is a streamlined, effective online presence.
Redbridge College
As the key marketing liaison for our agency’s contract with this London college, I oversaw content and design of all marketing materials, including printed prospectuses and a brand-new website and online application process. Applications increased by a third during my tenure.